AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs on iOS in Switzerland Q4 2022
Discover the performance trends of the top 5 virtual fitness apps on iOS in Switzerland during Q4 2022, including metrics on downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 virtual fitness programs on iOS in Switzerland showcased varied performance trends across downloads, revenue, and active users. Here's a detailed look at the data provided by Sensor Tower.
Strava: Run, Bike, Hike started the quarter strong with weekly revenue around $24.6K, but saw a decline to approximately $13.1K mid-quarter before rebounding to $23.7K in the final week of December. Weekly downloads fluctuated, peaking at 804 in early October and dropping to a low of 290 in mid-December, before rising again to 777 by the end of the quarter. Active users exhibited a gradual decline from 17.7K to 13.6K before rising to close at 17.9K.
Zwift: Ride and Run experienced consistent weekly revenue, starting at $10.8K and ending at $11.4K, with a peak at $12.9K at the end of November. Downloads remained relatively stable, ranging from 113 to 222, with a notable increase towards the end of December. Active users grew steadily from 726 to 926 over the quarter.
Freeletics: Workouts & Fitness saw weekly revenue peak at $12.3K in early October, dip to $7.3K in mid-December, and rise sharply to $16.5K in the last week of December. Downloads showed a similar pattern, with a low of 75 in late November and a peak of 356 in mid-December. Active users fluctuated around 3.3K, peaking at 3.6K at both the start and towards the end of the quarter.
Fitbit: Health & Fitness maintained steady weekly revenue, starting at $10.9K, dipping to $6.4K in mid-October, and ending the quarter at $10.7K. Downloads remained fairly stable with a significant spike to 1.8K in mid-December. Active users hovered around 11K, with minor fluctuations throughout the quarter.
Sweat: Fitness App For Women had a varied revenue stream, beginning at $7.9K, experiencing a dip to $4.5K in mid-December, and rising to $10.9K in the last week of December. Downloads were minimal, peaking at 168 in mid-October and showing a slight increase to 146 by the end of December. Active users decreased from 544 to 246 mid-quarter before rising to 346 in the final week.
For more detailed insights and data, visit Sensor Tower.
